For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards?
You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down.
Depth – how deeply you explore
Deliverables – how you package and present the outputs
Delegation – who does the work: you, your client, or both
You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer.
Want to connect with me?
The Brand Method program
Free Brand Strategy Confidence Training
Find me on Instagram
Eps 83 - My 5 Pillar Brand Strategy Research Framework
Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
