For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success.
I want to challenge those ideas.
Because what if strategy isn't about logic and certainty at all? What if those things destroy creativity?
Instead, what if brand strategy is about invention, and re-imagination.
About finding the 'unbland' spaces and helping businesses take a calculated risk in an otherwise uncertain world.
Want to connect with me?
Subscribe to The Brand Brief
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Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
