For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.
Vague briefs that leave you guessing
Research that doesn’t go anywhere
Design without a clear purpose
Over-investing in concepts that don’t land
Feedback that turns into a subjective free-for-all
In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.
Want to connect with me?
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Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
