For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
103. 10 Steps to Create Strategic Case Studies that Sell
Brand Strategy Unwankified
21 minutes
6 months ago
103. 10 Steps to Create Strategic Case Studies that Sell
Are your case studies costing you strategic credibility?
If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.
In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.
You'll learn how to:
Lead with the business problem
Show your thinking (not just the doing)
Highlight transformation—emotional, strategic and visual
Use quotes, stats, and niche-specific insight
Repurpose for maximum leverage
When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.
Want to connect with me?
Check out The Brand Method
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Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
