For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
101. Filtering: The Essential Strategy Skill No One Talks About
Brand Strategy Unwankified
21 minutes
6 months ago
101. Filtering: The Essential Strategy Skill No One Talks About
If you think brand strategy is about adding more... think again.
In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering.
I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus.
These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion.
If you want to be seen as a strategist (as well as a designer), this is where it starts.
Press play.
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Episode 97 - Rethinking Customer Avatars: Apple or Spotify
Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
