Understanding CPG Profitability with Isabelle Steichen of Lupii

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Understanding CPG Profitability with Isabelle Steichen of Lupii

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

43 minutes 35 seconds

2 years ago

Understanding CPG Profitability with Isabelle Steichen of Lupii

Achieving profitability in the CPG industry has so many nuances. It's difficult but achievable and requires several factors that you should understand.

In this episode, Isabelle Steichen, founder & CEO of Lupii, joined Leonard to talk about her journey from being a start-up employee to starting her own CPG company. Listen to this conversation to learn:

1) Why working on your own idea rather than for others can be a strong motivator?

2) What are the core elements of CPG profitability?

3) How to grow as an early-stage CPG brand?

4) How do you handle crises and uncertainties?

5) What are the growth tactics that can help you scale?

Subscribe to this podcast if you find it helpful. Learn more about Isabelle and support her brand at www.getlupii.com.
P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.