The Biggest CPG Liability that Hinders Growth with Hank Watt of Nature's Wild Berry

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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The Biggest CPG Liability that Hinders Growth with Hank Watt of Nature's Wild Berry

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

1 hour 58 seconds

1 year ago

The Biggest CPG Liability that Hinders Growth with Hank Watt of Nature's Wild Berry

85% of CPGs fail after two years. One of the main reasons is the inability to generate awareness and drive product trials.
In this episode, Leonard talks to Hank Watt, CEO of Nature's Wild Berry, a Shark Tank brand that's been growing in the past 8 years, who shared how they pivoted their marketing game to drive more awareness and reach more customers. Listen to this episode to learn:
1) What's the importance of driving product trials? 2) How to be more effective with your marketing?

3) Why it's important to have a high-margin product?

4) How to get investment from Shark Tank?

5) How to build a brand that people love?

Learn more about Hank and his product at www.natureswildberry.com.

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P.S. Get your FREE guide that helps you increase your website conversion rate by downloading your copy of The Complete Playbook to Creating a Killer CPG Website that Converts at www.thevineyardbc.com/freeplaybook.