The #1 Factor that Drives CPG Product Trials with Kevin Smith of SmashBrand

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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The #1 Factor that Drives CPG Product Trials with Kevin Smith of SmashBrand

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

49 minutes 16 seconds

1 year ago

The #1 Factor that Drives CPG Product Trials with Kevin Smith of SmashBrand

Driving product trials is a key to success for any CPG company. It's foundational for growth for CPG start-ups, emerging CPGs, and even CPGs that are in growth mode. But how do you get more product trials in such a competitive industry? In this episode, Leonard is joined by Kevin Smith, a CPG founder and fellow Brand Development Expert who's the CEO of SmashBrand, to talk about the importance of branding and product positioning in achieving CPG success. Listen to this episode to learn: 1) What's the #1 factor in driving CPG product trials?

2) Why is brand development at the center of CPG success?

3) How do you find your product differentiation to build a compelling brand?

4) What are the common CPG branding mistakes that you must avoid?

5) How do you create a packaging design that boosts product sales? There are so many more insights that you can learn from this conversation This is probably the most in-depth brand development episode in the entire podcast so be sure to listen to it until the end. Learn more about Kevin and his company at www.smashbrand.com. P.S. Get your FREE guide that helps you increase your website conversion rate by downloading your copy of The Complete Playbook to Creating a Killer CPG Website that Converts at www.thevineyardbc.com/freeplaybook.