Navigating the Turbulent Journey of Being a CPG founder with Joe Hill of One Planet Pizza

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

Business

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Entrepreneurship

Business

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Navigating the Turbulent Journey of Being a CPG founder with Joe Hill of One Planet Pizza

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

46 minutes 29 seconds

1 year ago

Navigating the Turbulent Journey of Being a CPG founder with Joe Hill of One Planet Pizza

Being a CPG founder is tough. It takes courage, business acumen, and mental fortitude to succeed. This conversation is both insightful and vulnerable, uncovering not only the business side of CPG but also the realities of being a founder.

In this episode, Leonard is joined by Joe Hill, co-founder of One Planet Pizza, who opened up about his ups and downs in building his company alongside his dad.

Listen to this episode to learn: 1) Why is testing and failing a critical part of CPG success?

2) What's the #1 challenge to expect when starting a CPG brand?

3) Why scaling down is a growth strategy?

4) What should be your #1 priority as a CPG founder?

5) What does CPG survival truly mean? Learn more about Joe and his brand at https://oneplanetpizza.com/. If you find this podcast helpful, be sure to subscribe and leave us a rating. P.S. If you're struggling to drive product trials and you want to strengthen your product positioning, I may be the guy to help. I'm opening my CPG Brand Consulting program for start-ups and emerging CPG founders. Get on a 30-minute discovery call to see if we're fit to work together. Sign up here: https://calendly.com/leogrape/cpgbrand.