How to Validate Market Assumptions and Category Opportunities in CPG Industry

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Validate Market Assumptions and Category Opportunities in CPG Industry

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

30 minutes 23 seconds

2 years ago

How to Validate Market Assumptions and Category Opportunities in CPG Industry

Starting a CPG company requires healthy business assumptions. But how do you validate if your assumptions are right or wrong?

In this episode, Leonard is joined by Mateen Pouyafar, founder and CEO of Seedly Foods.

They talked about:

1) How do you decide on which product to build?

2) Why is founder ego can be a roadblock to growth?

3) How do you test market assumptions?

4) Why does your packaging design need evolution?

5) What is the biggest metric for CPG success?

Learn more about Mateen and his brand at https://www.eatseedly.com/.

P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.