How to Scale your Retail Door Count by 300% with Ashley Nickelsen of BTR Nation

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

Business

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Scale your Retail Door Count by 300% with Ashley Nickelsen of BTR Nation

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

58 minutes 6 seconds

1 year ago

How to Scale your Retail Door Count by 300% with Ashley Nickelsen of BTR Nation

BTR Nation started as a DTC better-for-you protein bar brand. When scaling, they expanded into retail and grew their door count and distribution channels by 300% at a rapid phase.

Leonard talked to Ashley Nickelsen, its founder & CEO, who shared her journey from getting the product idea when both her parents were diagnosed with a rare form of cancer to scaling it to a $1,000,000+ brand. Listen to this conversation to learn: 1) How do you differentiate your product in a saturated category?

2) What's the key to succeeding in DTC and Amazon?

3) How do you scale your retail door count and distribution channels?

4) What's the number 1 metric when getting on the shelves?

5) Do branding and marketing really yield ROI?
Consider subscribing if you find this podcast helpful. Learn more about Ashley and support her brand at https://www.btrnation.com/.