How to Reach a Wider Audience for your CPG Brand with Anika Sawni of Gruvi

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Reach a Wider Audience for your CPG Brand with Anika Sawni of Gruvi

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

41 minutes 54 seconds

1 year ago

How to Reach a Wider Audience for your CPG Brand with Anika Sawni of Gruvi

Anika Sawni is the founder of a non-alcoholic beverage CPG brand called Gruvi. In their quest for growth, they learned to take a multi-demographic approach to appeal to a wider audience. She joined Leonard in this episode to talk about how they are navigating CPG challenges and competing in this promising category.

Listen to learn:

1) How can you innovate in your CPG category?

2) Does having a big WHY help with business growth?

3) How do you build a movement with your product positioning?

4) What is a multi-demographic marketing approach?

5) What are the 3 components of beverage CPG growth?

Don't forget to subscribe to the podcast for more weekly CPG episodes. Learn more about Anika and support their brand at https://www.getgruvi.com/. P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.