How to Manage Funding Challenges as a CPG Company with Aaron Gailmor of Brass Roots

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Manage Funding Challenges as a CPG Company with Aaron Gailmor of Brass Roots

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

36 minutes 53 seconds

2 years ago

How to Manage Funding Challenges as a CPG Company with Aaron Gailmor of Brass Roots

Capitalization is a constant concern for every CPG company. Funding challenges come almost on an annual basis. In this episode, Leonard is joined by Aaron Gailmor, founder & CEO of Brass Roots, who shared his experiences in raising funds and managing cash requirements for his better-for-you F&B brand.

Listen to this conversation to learn: 1) What are the underappreciated costs of building a CPG brand?

2) How do you drive product trial and build brand affinity?

3) What mindset shifts are happening on CPG profitability?

4) What is the biggest challenge for early-stage CPG brands?

5) How do you overcome obstacles as a CPG founder?

Be sure to subscribe to show if you find this helpful and help other CPG founders by sharing this podcast. Also, learn more about and support Aaron's company at https://brassrootsfood.com/.

P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.