
Getting into retail is a key growth tactic but scaling your sales velocity on the shelf can be challenging.
Nikki Seaman, founder & CEO of Freestyle Snacks, talked to Leonard about how she employed a retail-focused go-to-market strategy and 8x their sales in a short amount of time. Listen to this conversation to learn: 1) How to transform your product from a commodity to a clamored brand?
2) How do you grow from 0 to 1,600 stores in less than 2 years?
3) What are the upsides and challenges of expanding into retail?
4) How do you execute an effective packaging strategy?
5) What is the effective CPG marketing framework to grow your retail sales by 8x? Like this podcast? Be sure to subscribe and share it with others.
Learn more about Nikki and support her brand at www.freestylesnacking.com.
P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.