How to Grow from $0 to $3.5M as a Better-for-you CPG Brand

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Grow from $0 to $3.5M as a Better-for-you CPG Brand

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

38 minutes 43 seconds

2 years ago

How to Grow from $0 to $3.5M as a Better-for-you CPG Brand

Not a lot of CPG brands get to a million dollars in revenue. It's even much harder to get to 3x that. But Chelsie Hodge, founder & CEO of Blender Bites, managed to accomplish it and is looking to build a $10M company by 2024. She joined Leonard to talk about how she grew her brand from her home kitchen to the international stage. Listen to this episode to learn: 1) Why is consumer education critical for CPG success?

2) What are the packaging mistakes to avoid?

3) How do you manage a high-risk, high-return situation?

4) How do you expand cross-market internationally?

5) How do you raise money through an IPO?

Did you find this helpful? Be sure to subscribe to the podcast for weekly new episodes. Learn more about Chelsie and support her brand at www.blenderbites.com.

P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.