How to Find Product-Market Fit as a CPG Brand with Jordan Buckner

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Find Product-Market Fit as a CPG Brand with Jordan Buckner

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

43 minutes 48 seconds

1 year ago

How to Find Product-Market Fit as a CPG Brand with Jordan Buckner

Finding product-market fit in the CPG space is a critical component of success for any CPG brand. It's how you know that you've reached a point where there's promising demand for your product, your marketing is working, and your sales are growing.

In this episode, Leonard is joined by fellow CPG expert, Jordan Buckner, who's a former CPG founder himself, to talk about how CPG founders can be more strategic and efficient in finding product-market fit.
Listen to this episode to learn: 1) What are the key steps in finding product market fit?

2) How do you create a product with the customers in mind?

3) What are the 2 ideal audience types for emerging CPG brands?

4) What's the downside of taking investors' money?

5) How do you manage the emotional toll of running a CPG? Jordan also shared an amazing product-market fit tool that you can download here: https://www.foodbevy.com/product-market-fit-calculator/. You can learn more about Jordan and his businesses at https://www.linkedin.com/in/jordanbuckner/. P.S. Do you have conversion challenges for your CPG website? Then you need our new guide called The Complete Playbook in Creating a Killer CPG Website that Converts to help you increase your website conversion rates. Get your FREE copy at www.thevineyardbc.com/freeplaybook.