How to Drive Product Trial that Generates 100% ROI with Mario West of West Food Brands

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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How to Drive Product Trial that Generates 100% ROI with Mario West of West Food Brands

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

55 minutes 29 seconds

2 years ago

How to Drive Product Trial that Generates 100% ROI with Mario West of West Food Brands

Driving product trials is critical to boost CPG sales. It's how you generate awareness, get customers to taste your product, and gain consumer feedback. But it can be a tough and costly game.

In this episode, Leonard talks to Mario West, founder & CEO of West Food Brands, to talk about how they are leveraging free samples to acquire customers.

Listen to this episode to learn:

1) What are the inexpensive ways to validate your product?

2) How can you generate 100% ROI with your product sampling?

3) Why competitive scan can be a game-changer for CPG start-ups?

4) How can you market your product differently?

5) What are the pitfalls to avoid to succeed more with Amazon?

Don't forget to subscribe to this podcast and leave us a rating. Learn more about Mario and his brand and businesses at https://westfoodbrands.net/.

P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help, visit www.thevineyardbc.com/talk.