How to Build a Tribal Market that Loves your CPG with Allison Cayne of Haven's Kitchen

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

1 week ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

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Entrepreneurship

Business

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How to Build a Tribal Market that Loves your CPG with Allison Cayne of Haven's Kitchen

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

57 minutes 38 seconds

1 year ago

How to Build a Tribal Market that Loves your CPG with Allison Cayne of Haven's Kitchen

Allison Cayne launched her CPG product in Fresh Direct and sold out in 4 hours. She credits this success to how she has built a customer base that has a deeply rooted relationship with her brand.

It's not only about growing their email list to 70,000 subscribers but creating that genuine relationship with consumers that lasts for a long time. Listen to this episode to learn: 1) How to make your customers feel connected with your brand?

2) How do you achieve a sold-out launch?

3) Why making your audience part of the brand process important?

4) What are the CPG foundations for growth and scale?

5) How do you handle regrets as a CPG founder?

Learn more about Ali and her brand at https://havenskitchen.com/. P.S. If you're struggling to drive product trials and you want to strengthen your product positioning, I may be the guy to help. I'm opening my CPG Brand Consulting program for strat-ups and emerging CPG founders. Get on a 30-minute discovery call to see if we're fit to work together. Sign up here: https://calendly.com/leogrape/cpgbrand.