How to Boost your E-Commerce Conversion Rate as a CPG Brand with Anuraj Naithani of Oath Oats

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

Entrepreneurship

Business

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All content for Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast is the property of Brand Start and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Boost your E-Commerce Conversion Rate as a CPG Brand with Anuraj Naithani of Oath Oats

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

46 minutes 48 seconds

2 years ago

How to Boost your E-Commerce Conversion Rate as a CPG Brand with Anuraj Naithani of Oath Oats

Having an e-commerce platform for your CPG brand is a powerful way to grow your business. But it's not as simple as having a website storefront.

In this episode, Leonard is joined by Anuraj Naithani of Oath Oats who shared how they are constantly optimizing their website to increase their conversion rates.

Listen to this conversation to learn:

1) How can you leverage e-commerce as a growth strategy?

2) What are the two buying stages of online consumers?

3) How can you integrate purpose into your CPG brand?

4) How do you build a content creator-led product?

5) What are some effective tactics to boost your online sales?

Don't forget to subscribe if you find this podcast helpful.

Learn more about Anu and support their brand at https://oathoats.com/.

P.S. We help better-for-you food and beverage CPG brands stand out, appeal to customers, and drive product trials through brand development. If you need help in revamping your website to help your DTC sales, contact us at www.thevineyardbc.com/talk.