Consumer Marketing Strategy for Vegan and Plant-based CPGs with Radhika Datt of One Good

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Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Brand Start

79 episodes

4 days ago

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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Consumer Marketing Strategy for Vegan and Plant-based CPGs with Radhika Datt of One Good

Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

47 minutes 5 seconds

2 years ago

Consumer Marketing Strategy for Vegan and Plant-based CPGs with Radhika Datt of One Good

The vegan and plant-based sectors continue to grow but consumer education remains challenging.

How do you appeal to vegan customers? How do you expand your addressable market?

In this episode, Leonard talks to Radhika Datt, co-founder of One Good, about how they are building a brand that makes delicious plant-based vegan products accessible and affordable in India.

Listen to this conversation to learn:

1) Why must you know your trademark laws when naming your brand?

2) What is an effective consumer marketing strategy for plant-based CPGs?

3) What are the challenges and opportunities in the plant-based industry?

4) Why product expansion is more than just SKU expansion?

5) Why do all CPGs need to be a distribution-heavy company?

Subscribe to this podcast if you find this episode helpful.

Learn more about Radhika and support their brand at https://onegood.in/.

P.S. Are you a better-for-you food and beverage CPG who wants to build a brand that stands out, appeals to customers, and drive product trials? Then we can help you through our brand development expertise. Explore how we can work together by visiting www.thevineyardbc.com.