I’m always saying that building a personal brand is really not that different than deep personal growth work.
And this week’s guest, Kimra Luna, personifies that.
In order to lift themselves and their family out of generational poverty, Kimra tapped into mindset work- in particular, their own gut instincts vs a coach they spent thousands on who was teaching a “right” way to do things.
Kimra and I are aligned in our belief that there are limitless ways to build a business and a brand, and the only “right” way to do it, is your way.
Which, yes, generally takes quite a bit of trial and error, but that’s the journey, right? AND why it’s so important to do the personal work alongside the business work.
Listen in to get Kimra’s take on building a business aligned with your values, connecting with your audience, and why they view community building as such an important asset when it comes to business.
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I’m always saying that building a personal brand is really not that different than deep personal growth work.
And this week’s guest, Kimra Luna, personifies that.
In order to lift themselves and their family out of generational poverty, Kimra tapped into mindset work- in particular, their own gut instincts vs a coach they spent thousands on who was teaching a “right” way to do things.
Kimra and I are aligned in our belief that there are limitless ways to build a business and a brand, and the only “right” way to do it, is your way.
Which, yes, generally takes quite a bit of trial and error, but that’s the journey, right? AND why it’s so important to do the personal work alongside the business work.
Listen in to get Kimra’s take on building a business aligned with your values, connecting with your audience, and why they view community building as such an important asset when it comes to business.
How many times have you said to yourself “that’s it! I’m done with Instagram forever!” only to scurry back to it, tail between your legs, expecting that THIS time, things will be different?
If you’re anything like me, this cycle repeats itself over and over.
But do we NEED Instagram for our marketing and business?
Obviously, there are lots of people who have wild success with it. But increasingly, there are more people who don’t and are fed up with it.
As freelancers, solopreneurs, and small business owners, it’s vitally important that we optimize one of our most valuable assets: our time. So IS Instagram still worthy of investing valuable time into?
The answer will be different for everyone. But after having a love- and mostly hate- relationship with Instagram over the last several years, I’m deciding to go all-in on a different experiment.
One where I free myself mentally of ever having to post or use the platform for business at all. And instead, replacing those with other marketing strategies that, quite frankly, have been far more effective for me in the past.
Some of those strategies include:
Blogging & Pinterest- mainly for their long-term SEO benefits
In-person networking, and fostering real-life connections and partnerships with others
Encouraging testimonials & referrals from past clients & customers.
My gut has been telling me for years that this marketing channel is just not aligned for me, but I still keep at it. Why?
Mostly because I’m scared of not doing it. I’ve bought into the belief that if I’m not good at Instagram, somehow I’m not good at business. And that’s complete BS. That if I could just figure out the algorithm, that would mean I could control the flow of money, customers, and clients in my business. As if.
We’re told over and over by online marketing guru’s that we “need” to be there. But I could show you many examples of people who aren’t but are still wildly successful. So do we need to be there? Really? I think not.
I’m starting this experiment with a 3 month Instagram hiatus, and we’ll see where it goes from there.
If you’ve ever felt like saying no to Instagram yourself, maybe this is the nudge you needed.
Listen in as I go in-depth talking about this decision, and how I’ll market my business instead.
Brand Spanking You Podcast
I’m always saying that building a personal brand is really not that different than deep personal growth work.
And this week’s guest, Kimra Luna, personifies that.
In order to lift themselves and their family out of generational poverty, Kimra tapped into mindset work- in particular, their own gut instincts vs a coach they spent thousands on who was teaching a “right” way to do things.
Kimra and I are aligned in our belief that there are limitless ways to build a business and a brand, and the only “right” way to do it, is your way.
Which, yes, generally takes quite a bit of trial and error, but that’s the journey, right? AND why it’s so important to do the personal work alongside the business work.
Listen in to get Kimra’s take on building a business aligned with your values, connecting with your audience, and why they view community building as such an important asset when it comes to business.
