Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.
Take it from Maree Andersen, a business owner who learned first-hand just how important branding was to her success.
Maree wears many hats. She's a Salon Mentor, Skin Expert, Facialist, Content Writer and a Therapist Educator. Maree is passionate about offering her followers insights into skincare, product reviews, educational resources for skin professionals & salon owners as well as behind the scenes secrets that really work and increase profitability.
If that sounds like something you want help with, join us in this amazing podcast episode.
Learn more about Maree Andersen here:
Website: https://www.thenakedfacialist.com/
Facebook: https://www.facebook.com/thenakedfacialist/
Instagram: @thenakedfacialist