BRAND SOUNDS - powered by GROVES Sound Communications
28 episodes
7 months ago
BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
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BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…
`BRAND SOUNDS - Music and Brands´
BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
