BRAND SOUNDS - powered by GROVES Sound Communications
28 episodes
7 months ago
BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
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BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
`BRAND SOUNDS - Music and Brands´
BRAND SOUNDS - the Music & Brands Podcast, aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.
