Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA
Brand-Side
26 minutes
4 years ago
The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA
Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”
If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.
Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.
In this episode, we discuss: -Theodor’s innovative ad-agency sitcom -Why mistakes aren’t the enemy, doing nothing is -How to balance the need for diverse input with leadership
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
