Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
In the last few years, performance marketing creative has exploded in popularity. Yet for many organizations, there are still plenty of misconceptions about how to best incorporate and integrate it to the larger marketing strategy. To help demystify performance marketing, today I’m speaking with Sharon Romang, VP, Creative at Headlight, who has a vast wealth of experience in the space. Join us as we discuss: Why performance marketing thrives when applied across multiple channels Some of the ways Sharon has applied performance marketing to help her client’s unique needs The communication between teams and mindset necessary to maximize the benefits of performance marketing
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
