Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg
Brand-Side
35 minutes
4 years ago
Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg
Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion internship to launching a disruptive handbag line in less than 6 years — in a pandemic, no less — is jaw-dropping. That’s why I’m excited for the chance to learn from someone who pulled off such a remarkable feat. Today’s guest is Luciana Rozenberg, the Founder of Naissant, a Brooklyn-based handbag brand recently featured in Forbes Magazine and a music video for a Grammy-winning artist. Rozenberg shares her journey launching a product line in the midst of a global crisis and shares tips and tricks for authentically connecting with her customers In this episode, we discuss: - Effective storytelling to build brand awareness - Launching an organic marketing plan during a pandemic - Shifting your marketing plan based on customer feedback - Social Media as a tool for featuring product functionality - The risks of department store retail and how to decide when it’s time to go wholesale - The role celebrity marketing plays out in brand marketing - Protecting your brand during rapid growth Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
