Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin
Brand-Side
25 minutes
4 years ago
Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin
Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.
Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.
Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.
In this episode, we discuss: -The differences and similarities in marketing for giant CPG-staples and scrappy upstarts -Why highly targeted marketing efforts can compete with large campaigns -The value in eking out a niche
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
