Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Advertising’s Role in the Cultural Conversation With Elizabeth Paul
Brand-Side
32 minutes
3 years ago
Advertising’s Role in the Cultural Conversation With Elizabeth Paul
Culture comes from the margins. But, in advertising, creatives take that culture and put it front-and-center. And whether that’s good or bad depends on how they join the cultural conversation. My guest today is Elizabeth Paul, CSO at The Martin Agency, who joins the show to discuss how brands and agencies can become better stewards of popular culture. We cover: - The importance of mission and purpose to any organization - How marketers can engage popular culture responsibly and elevate the diverse voices creating it - How Elizabeth put this into action in a campaign for Old Navy Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
