Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
A Guide To Strategy: Insights & Defining the Role With Rodrigo Maroni
Brand-Side
32 minutes
3 years ago
A Guide To Strategy: Insights & Defining the Role With Rodrigo Maroni
Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy. We speak with Rodrigo Maroni, CSO at Wunderman Thompson NY, discusses strategy, how to quantify inspiration data, and advice to marketers everywhere. In this episode, we discuss: - The transition into strategy & Wunderman Thompson - Researching the connection between brand growth & inspiration - The role of strategy in marketing & where it’s headed - Thoughts on Metaverse & future mega trends in advertising Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
Brand-Side
Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
