Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
What It Takes To Lead A Multiregional Marketing Team
Brand-Side APAC
29 minutes
3 years ago
What It Takes To Lead A Multiregional Marketing Team
There’s a way to position your company across multiple regions and product categories. Even if you have the right process in place, running it repeatedly doesn’t mean that you’re inviting monotony into your marketing operation.
Few people understand the method and data-driven best practice better than Parth Patel, Vice-President Marketing for Kerry Group - Asia Pacific & Middle East Africa.
Parth joined this episode to share some of his most valuable advice about:
- The steps involved in turning creative ideas to business value
- Creating and distributing quality content
- The number one thing to look for when hiring marketing talent
- Supporting teams with martech, digital transformation and automation
- Staying on top of marketing trends
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Brand-Side APAC
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
