Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
All content for Brand-Side APAC is the property of Celtra and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
The 2022 Guide To Brand Promises: Strategies for Australian Brands
Brand-Side APAC
17 minutes
3 years ago
The 2022 Guide To Brand Promises: Strategies for Australian Brands
Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.
Today’s guest, Steffen Daleng, CMO at Booktopia, discusses the challenges marketers are facing today, how brands can differentiate themselves and what to expect for ads in 2022.
In this episode, we discuss:
- The role of branding & brand building today
- Fighting for brand campaign budgets & showing their worth
- Ad expectations for 2022
- Creating a consistent brand voice in advertising
- Coping w/ the rising demand of products
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Brand-Side APAC
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
