Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Creatives, it's not about awards - it's about helping clients sell
Brand-Side APAC
23 minutes
4 years ago
Creatives, it's not about awards - it's about helping clients sell
Getting an award for your creative efforts is an amazing feeling. But in the business world, that’s should never be a creative’s priority — Your job is to help your clients sell. And losing sight of that goal is a trap too many creatives fall into. So says today’s guest, VJ Anand, Head of Creative, Managing Partner APAC at VaynerMedia, who has extensive experience working both brand and agency roles. In this episode, we discuss: - The differences between the brand and agency worlds - The value of creative asset experimentation — especially for agencies - Why creatives need to stay focused on business outcomes for clients To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Brand-Side APAC
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
