Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Creating Exciting & Participatory Content as a CPG Brand
Brand-Side APAC
21 minutes
3 years ago
Creating Exciting & Participatory Content as a CPG Brand
Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll have to create content that is exciting and participatory for the audience.
Today’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.
In this episode, we discuss:
- Major changes in the CPG industry over the past 17 years
- What engagement will look like for CPG brands in 2022 & beyond
- Getting an accurate understanding of the customer & automation
- Keeping up creative assets across regions & markets
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Brand-Side APAC
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
