Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
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Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
Building a Transformative Mindset Through Rideshare
Brand-Side APAC
33 minutes
3 years ago
Building a Transformative Mindset Through Rideshare
How do you bring ridesharing to a country that writes, speaks and reads one language in three different ways? Abbas Shahid answers this question and more through the journey of Bykea in Pakistan, where he is the Managing Director of Mobility. As today’s guest, Abbas has a deep understanding of the complexity of a culture and how it plays a deep role in creating a new system of transportation. Listen to the challenges and key role his team plays in working to bridge traditional travel with modern technology. Join us as we discuss: Creating conversations about digital transformation in a traditional market Approaching automation from a written, spoken and read language gab Leveraging marketing and technology to challenge the status quo
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Brand-Side APAC
Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams. Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
