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Brand Shorthand
Mark Vandegrift and Lorraine Kessler
94 episodes
2 weeks ago
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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Marketing
Business
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All content for Brand Shorthand is the property of Mark Vandegrift and Lorraine Kessler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/6b/48/0d/6b480d29-5ae3-e62f-781f-d871d043d9fd/mza_15347401354499052156.jpg/600x600bb.jpg
The Year of the Independent Ad Agency
Brand Shorthand
33 minutes
4 months ago
The Year of the Independent Ad Agency
2025 has been dubbed the year of the independent advertising agency. Join Mark and Lorraine as they discuss the benefits independent agencies offer clients and why remaining independent matters in today’s marketing landscape. Tune in to learn where Innis Maggiore ranks among the growing number of agencies and how your agency can stand out from the crowd. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
Brand Shorthand
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!