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Brand Shorthand
Mark Vandegrift and Lorraine Kessler
94 episodes
2 weeks ago
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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Marketing
Business
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All content for Brand Shorthand is the property of Mark Vandegrift and Lorraine Kessler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/6b/48/0d/6b480d29-5ae3-e62f-781f-d871d043d9fd/mza_15347401354499052156.jpg/600x600bb.jpg
Creative Talk with art and video director, Alicia Jordan
Brand Shorthand
32 minutes
5 months ago
Creative Talk with art and video director, Alicia Jordan
This week on the Brand Shorthand podcast, Mark interviews Alicia Jordan, our Art and Video Director here at Innis Maggiore. Tune in to hear how Alicia and the agency’s creative department work to bring campaigns to life and to get a behind-the-scenes look into the work we do. Learn more about video production and the design process as Alicia dives deep into her role and some of the projects she's developed. Join Mark and Alicia for 30-ish as they discuss all things marketing, advertising, an...
Brand Shorthand
That’s a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!