In this episode of Brand Reviews, Kaleb and Yolanda dive into OpenAI's recent brand refresh. They unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography (Dinamo?), minimalist aesthetic, and animations created by high-profile design agencies—or more importantly, humans. The conversation explores the fascinating contradiction at the heart of this rebrand: while the two agree that the visual execution is beautiful, the hosts question why a company tha...
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In this episode of Brand Reviews, Kaleb and Yolanda dive into OpenAI's recent brand refresh. They unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography (Dinamo?), minimalist aesthetic, and animations created by high-profile design agencies—or more importantly, humans. The conversation explores the fascinating contradiction at the heart of this rebrand: while the two agree that the visual execution is beautiful, the hosts question why a company tha...
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
Brand Reviews: A Design Critique Podcast
25 minutes
9 months ago
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
In this episode of Brand Reviews, Kaleb and Yolanda dive into OpenAI's recent brand refresh. They unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography (Dinamo?), minimalist aesthetic, and animations created by high-profile design agencies—or more importantly, humans. The conversation explores the fascinating contradiction at the heart of this rebrand: while the two agree that the visual execution is beautiful, the hosts question why a company tha...
Brand Reviews: A Design Critique Podcast
In this episode of Brand Reviews, Kaleb and Yolanda dive into OpenAI's recent brand refresh. They unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography (Dinamo?), minimalist aesthetic, and animations created by high-profile design agencies—or more importantly, humans. The conversation explores the fascinating contradiction at the heart of this rebrand: while the two agree that the visual execution is beautiful, the hosts question why a company tha...
