Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
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Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
The Seven Foundations of Value Mini-Series: #4 Defensibility
Brand Rescue Mission
4 minutes
3 years ago
The Seven Foundations of Value Mini-Series: #4 Defensibility
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Defensibility.
This is Part 4 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.
To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, "well, we could just copy that". Yes, your business ain't defensible. Or will they say, "the patents around these unique products are very attractive to us? No one can copy this." Now that is defensible.
Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That’s what I shared in this episode. I hope you'll find this helpful!
Brand Rescue Mission
Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
