Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
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Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
The Seven Foundations of Value Mini-Series: #3 Documentation
Brand Rescue Mission
9 minutes
3 years ago
The Seven Foundations of Value Mini-Series: #3 Documentation
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Documentation.
This is Part 3 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.
It can be tempting to avoid proper record keeping and just save stuff anywhere, but don't, it could, in theory, cost you millions when it comes to selling your business. So what is documentation and why does it matter when you are building your business to make it sellable and valuable?
That’s what I shared in this episode. I hope you'll find this helpful!
Brand Rescue Mission
Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
