Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
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Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
The Seven Foundations of Value Mini-Series: #2 Stability
Brand Rescue Mission
6 minutes
3 years ago
The Seven Foundations of Value Mini-Series: #2 Stability
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the second aspect of the Value Pyramid - Stability. When you are building your business, regardless of whether you want to sell it very soon, or in the distant future – you ought to be thinking of how to build value intrinsically into it. So that it becomes part of the DNA of your business.
Your business needs to be stable – but what do we mean by that? This is Part 2 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.
Brand Rescue Mission
Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.
This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.
