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Brand Rescue: Marketing + PR Guidance for Small Businesses
Whitney Lee
178 episodes
3 days ago
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
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Marketing
Business
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All content for Brand Rescue: Marketing + PR Guidance for Small Businesses is the property of Whitney Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
Show more...
Marketing
Business
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Political PR: Navigating a Comms Career in DC with Mike Barco, Senior Director at Proof Strategies USA
Brand Rescue: Marketing + PR Guidance for Small Businesses
46 minutes 3 seconds
4 months ago
Political PR: Navigating a Comms Career in DC with Mike Barco, Senior Director at Proof Strategies USA

What is the truth anymore—and who gets to tell it?

In this episode, Whitney chats with political communicator Mike Barco about what it’s really like to work in the world of politics, where the news never sleeps and the stakes are sky high. From his early days in journalism to navigating the ever-changing winds of public opinion, Mike shares what it takes to communicate clearly in a world full of noise.

They get into:

  • What it’s like working in political PR behind the scenes

  • How shifting administrations can derail long-term strategy

  • The rise of AI and its role in misinformation

  • The importance of media literacy (and how to sharpen it)

  • Tips for anyone curious about a career in political comms

It’s honest, eye-opening, and full of insight into a world most people only see from the outside.

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Connect with Mike on LinkedIn

Connect with Whitney on LinkedIn

Connect with Whitney on Instagram

True Story Website

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Brand Rescue: Marketing + PR Guidance for Small Businesses
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.