PR is changing and if you’re still pitching like it’s 2015, you’re already behind.
In this episode of Brand Rescue, Whitney Lee sits down with Gloria Chou, a former U.S. Diplomat turned PR powerhouse, to talk about how small businesses can actually get seen in the new media landscape.
They dig into what’s working (and what’s not) when it comes to earning real visibility, standing out in an AI-driven world, and pitching your story with purpose.
🎙️ Whether you’re DIY-ing your PR or just trying to figure out where to start, this convo is packed with insights that’ll make you rethink your entire approach to getting noticed.
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About Gloria:
A former U.S. Diplomat turned small business advocate, Gloria has been featured on more than 100 podcasts, was named “Pitch Writing Expert of the Year” in 2021 by the Influential Businesswomen Awards, and is a Forbes Next 1000 honoree. Beyond PR, she’s passionate about creating spaces where founders feel seen, supported, and celebrated. You can often find her on Instagram @gloriachoupr speaking unapologetically about her values, her healing journey with psychedelic plant medicine, and sharing resources for building visibility that removes gatekeeping and breaks outdated rules.
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Important Links:
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