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Brand Rescue: Marketing + PR Guidance for Small Businesses
Whitney Lee
178 episodes
3 days ago
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
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Marketing
Business
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All content for Brand Rescue: Marketing + PR Guidance for Small Businesses is the property of Whitney Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.
Show more...
Marketing
Business
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How to Still Get Free Press Coverage in an Ever-Changing AI World with Brett Farmiloe, Founder of Featured.com and CEO of HARO
Brand Rescue: Marketing + PR Guidance for Small Businesses
37 minutes 38 seconds
1 month ago
How to Still Get Free Press Coverage in an Ever-Changing AI World with Brett Farmiloe, Founder of Featured.com and CEO of HARO

🎙️ Buckle up, because Whitney’s sitting down with a guy who basically went from running a marketing agency to steering two media powerhouses you’ve definitely heard of: Featured.com and the newly revived HARO (yep, that HARO).

Brett Farmiloe drops into Brand Rescue to talk about what it’s like breathing new life into a platform that connects journalists with sources, why trust in media is more important than ever, and how AI is both shaking things up and holding the door open for new opportunities.

But it’s not just all SaaS talk and buzzwords. Brett keeps it real about the messiness of transitioning from agency life to building a tech platform, finding that elusive product-market fit, and why sometimes success comes down to doing one thing really, really well.

👉 Curious about where journalism, AI, and media are headed? Or maybe just want a behind-the-scenes look at what it takes to run two big-name platforms without losing your mind? This episode’s got your name on it.

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Your Marketing Heroes



Brand Rescue: Marketing + PR Guidance for Small Businesses
Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand — with straight talk and support from Your Marketing Heroes.