In this deep dive episode, we cover exactly how hypnosis, horrible advice, and interrogation tactics have undeniably turned this self-help giant into a guru, despite his protests. Tony Robbins is the story of finding a niche, scaling a model, and firewalking over all of the legal pitfalls in a troubling 30-year career. From his example, we show you the dos and don'ts of running seminars, scaling your coaching business, consulting ethically, and pricing your products- all while using the secrets of NLP and state pumping to hack your audience (the right way.)