In this deep dive episode, Jon and Allison discuss the ins and outs of building a brand as an influencer. We follow the story of one musician turned beauty guru and uncover how they used aspirational marketing, and tribe psychology through feuds to build a brand and entrench fans across niches, and even generations. As an influencer, you'll learn exactly how to use joint ventures, attract your perfect audience, and turn your audience into cold hard cash using the same tactics of the most notorious beauty guru online. This is the story of Jeffree Star and his rise to being one of the top influencers in the world.