Tobacco industry executive Hernan Albamonte takes us through the 2020 “Guerra Contraband Cigarettes” case – the largest seizure of tobacco products in U.S. history. Here he introduces us to a unique brand protection challenge, that of “illicit “whites” which are cigarettes that have no branding or are off-branded. Hernan also addresses other complications in enforcement caused by loopholes and the unintended issues with free trade zones; and finally Hernan answers why we should care about tobacco, speaking to the underground criminal networks that use high demand products as illegal currency to fund their operations.