Brand on Purpose is an engaging new podcast focused on uncovering the untold stories of entrepreneurs and senior leaders who have discovered how to serve a greater good while building or transforming major brands. Join host Aaron Kwittken as he speaks to innovative leaders who make it their brand’s mission to do well by doing good.
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Brand on Purpose is an engaging new podcast focused on uncovering the untold stories of entrepreneurs and senior leaders who have discovered how to serve a greater good while building or transforming major brands. Join host Aaron Kwittken as he speaks to innovative leaders who make it their brand’s mission to do well by doing good.
Responsible Marketing In the Alcohol and Spirits Industry with Pernod Ricard SVP and Chief Marketing Officer Pam Forbus (S8E16)
Brand on Purpose
26 minutes
3 years ago
Responsible Marketing In the Alcohol and Spirits Industry with Pernod Ricard SVP and Chief Marketing Officer Pam Forbus (S8E16)
In this episode, Pernod Ricard SVP and Chief Marketing Officer, Pam Forbus, sits down with Aaron to talk about responsible marketing within the alcohol and spirits industry, as well as engaging with important topics like hate speech, consent and voting in brand messaging. As a worldwide wine and spirits manufacturer creating Absolute Vodka, Avion Tequila, Jameson and more, Pernod Ricard considers themselves an ‘unlocker of human connection’ and understands the role marketing plays in creating safe drinking environments for everyone. The two also talk about Pam’s time at the Walt Disney Studio and Pepsi Co., sharing insights about employee engagement and the process of utilizing data to become a consumer-centric company. Tune in to hear Pam’s favorite spirits and learn more at www.pernod-ricard.com.
Production Credits: Aaron Kwittken, Haley Sacotte, Danny Ziolkowski, Maria Bayas, Michael Grubbs, Anna Lamm and Mathew Passy
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Brand on Purpose
Brand on Purpose is an engaging new podcast focused on uncovering the untold stories of entrepreneurs and senior leaders who have discovered how to serve a greater good while building or transforming major brands. Join host Aaron Kwittken as he speaks to innovative leaders who make it their brand’s mission to do well by doing good.
