Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
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Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From a brand marketing and advertising perspective, we are still very early days, but there needs to be those willing and able to push the envelope, test boundaries, make mistakes, learn lessons, and evolve from there. Yet how far should the boundaries of brand content be pushed?
In this episode, I look for some answers by talking to two founders of boutique creative shop Food Arts & Technology, industry legends creative technologist Iain Tait and designer Richard Turley. I also sat down with Jason Zada, founder of AI-focused production studio Secret Level, who has worked with major brands like Coke on utilizing these new tools.
There are so many different perspectives on how this tech will and should be used creatively. Here you’ll get a glimpse into the perspective of people trying their best to push the tech and their own creativity for brands.
Brand New World
Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
