Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
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Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
To paraphrase a great philosopher, brand ideas are like small intestines – everybody has one. But could you build something with that idea in less than an hour? In this episode, we meet with David Jones,founder and CEO of The Brandtech Group, a $4 billion company which invested heavily in integrating AI into marketing and advertising services by acquiring leading companies like Pencil and Jellyfish. Jones says GenAI tools tailored to brands make that idea possible, so we challenge him and creative director James Dow to make it happen, right here, right now on the podcast.
While that’s happening, we also take a look inside a few of the large-scale tools being deployed by major ad agencies right now. Omnicom Advertising Group chief operating officer Deepthi Prakash gives us a peek under the hood of TBWA Worldwide’s CollectiveAI platform, which it has built working with companies like Microsoft, OpenAI, Google, Adobe, and more to create tools trained on decades of successful strategies, creative work and philosophies, then utilized to help inform and evaluate new work and ideas.
I won’t spoil the brand idea we have, but by the end, you may just have a new favorite toothpaste.
Brand New World
Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
